The Happy Egg Co.: True Free Range
There’s a huge amount of confusion across the pond surrounding “Free Range” and what it really means. Luckily for them, and us, we poked our beaks in and produced a colourful little film that should help the consumers understand the importance of happy chickens and coax them into making the right decisions when faced with numerous options in the egg aisle.
It’s the painstakingly handmade quality that unleashes animation’s potential for magic, in turn hopefully resulting in a wonderfully atmospheric film. We certainly didn’t spare any pain on this one but our slick processes meant that we still managed to build all sets and models, animate and post the spot in less than seven weeks. What the cluck!